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Everything You Need to Know About A2P10DLC

Episode Summary

This week, we’re talking about A2P10DLC, the new system in the United States that allows businesses to send SMS messages to their clients.

Episode Notes

Over the past few months, there’s been a lot of talk about A2P 10DLC. However, not a lot of people know what A2P 10DLC is, what it stands for, or what it means for their business. 

A2P 10DLC refers to a system that allows US businesses to send Application-to-Person messages to their customers via standard, 10-digit-long phone numbers. 

Starting this year, all of the major service carriers in the country will require businesses that send texts to their customers to be registered in a national registry. Businesses that fail to comply - no matter their size - will see their messages end up in spam folders of their customers. 

As you might expect, it comes at a cost.

You might be wondering, why do you need to pay additionally for text messages when you’re already paying for a communication platform?  Well, that's what we're going to discuss today. 

If you’re using a communication platform, you definitely need to know about A2P10DLC, and you need to listen to this week’s episode. 

Key Takeaways:

• Introduction (00:00)
• What’s  A2P 10DLC and why do you need to pay for it (01:16)
• Do you need to register for A2P 10DLC (04:40)
• What’s the A2P 10DLC Trust Score and Campaign (08:51)
• Should you business be worried about A2P 10DLC (10:39)
• Closing thoughts (12:18)

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